I spent last week at the Illinois Specialty Growers Annual Conference and Trade Show.Illinois Specialty Growers I was there to give a speech on the H2A Program and Everify and Risk Mangement for Genetic and Chemical Drift. I've come back with a heretical thought about food and ag---It's really all about the people.
Food and Agriculture are like any other business ventures. If you can get the people part of the deal right, a lot of the rest will follow. And, if you get the wrong people on the bus, little else will matter until you get them off the bus...
We spend a lot of time in food and ag talking about the things,--land, money, production process and equipment. But, we do a disservice to ourselves and our industries of food and ag when we don't spend enough time asking questions on the people side of the equation:
Who will raise these crops? Who will invest in the land, the training and infrastructure? Who's going to eat the food? How do we have meaningful conversations with the people in and out of agriculture? And, how do the 98 percent of the U.S. that eats the food talk to the 2 percent that produces the food?
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