I just reviewed my friend, Jeff Korhan's book on Amazon: Built-In Social: Essential Social Marketing Practices for Every Small Business.
The books rocks because Jeff is so right on his central point: Social Media is here to stay, and just like a telephone, it should be built into the business from day one.
Jeff has been a repeat speaker at The Chicago Farmer's Farmland Investment Fair because he truly gets the point, that all business is now a connection business. You've got to be connected and people have to be able to find you and hear your story, and It doesn't matter whether your business is in Chicago Illinois or Chicago, Belize (yes indeed there is a town named Chicago in Belize). And just for fun here is the link to the google map with the driving directions:
Chicago, Belize Google Map Directions
My parents used to drive from Polo, Illinois to Acapulco Mexico, so if you've got the 46 hours to do the drive and have a taste for adventure, you may be able to drive from Chicago, Illinois to Chicago Belize.
If you do it, please let me know and I'll ask Jeff to send you an autographed copy of his book.
And here's the link to the Amazon Review as well:
Amazon Review Jeff Korhan's Book Built In Social
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